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Product

The go-to-market OS, decided on evidence.

Systems of record keep what already happened. Signal asks real people why, so you decide where to launch and who to sell to first. Voice is a voice agent we set up for your team.

Signal

Run the study yourself.

Write what you want to learn, send a link, and read the reasons. The same engine runs every format.

AI-drafted surveys
Describe what you want to learn. AI drafts the questions, and you edit before you publish.
Follow-up questions
After each answer, the interviewer decides whether to ask why, up to five times per question.
Voice interviews
One-on-one and spoken, in the respondent’s language. Answers come back as text.
AI focus groups
A moderated text room with several respondents. Included from the Growth plan.
Judged answers
A separate model reviews each answer and marks what it shows.
Results and reports
Answers grouped and counted by reason, with a report you can download as a PDF.
Teams and roles
Invite teammates on paid plans. Everyone sees only what their role allows.
Claude connector
List surveys, read results and draft a survey from a Claude conversation. Set it up

Voice

A voice agent for your front door.

Voice takes spoken requests on your site, asks what it needs to know, and hands your team a filled-in request. Sold by contract and set up with you.

Talk to us

  • Takes the request

    It asks the follow-up questions a person would ask and fills in the form for your team.

  • Same engine as Signal

    The same follow-up and judging engine runs underneath.

  • Set up with you

    No self-serve sign-up. We agree the scope and set it up with your team.

Ask your customers why, this week.